“ Skip, Scan, Stop, Save and/or Spread?
—
5 S’s of online media, from http://www.lifebeyondcode.com/2009/03/01/skip-scan-stop-save-andor-spread/
“The options in the title are for the question related to your content - be it on your blog, facebook, twitter or simply in an email that you sent yesterday.
“What will people do when they read your content?”
1. Skip [ and move on to the next one ]
2. Scan [ look for highlights or the key message and move on ]
3. Stop [ and think and probably thank you for triggering their thinking ]
4. Save [ and re-visit multiple times in the future ]
and/or
5. Spread [ touched by it so much that they voluntarily spread it for you ]”
Link courtesy of @guykawasaki.
