Web 3.0: convergence of Facebook and nytimes.com
Today we had a presentation by Julie Hall, VP of Consumer Services as Schneider and Associates, http://www.schneiderpr.com/index.html, (read their excellent blog on product launches http://launchpr.typepad.com/schneiderassociates/) who gave us some insight into online marketing campaigns. Without recreating her presentation, I’ll bullet the highlights:
• “Web 3.0” will be the convergence of all of our social networks. An early example of this was the cnn.com – facebook mashup during Barack’s inauguration. (see http://bits.blogs.nytimes.com/2009/01/20/inaugurating-social-tv/; my question was, when can I get those comments at the bottom of an nyt article to be only from people within my facebook/ linkedin networks?)
• Owning your own content is important as the web makes the transition to the convergence phase.
• Reaching out to existing bloggers is a cheap and effective way to push your marketing campaign. Don’t underestimate the power of bloggers!
o Blogs get recognition for the first time as an official member of the press during the 2004 election:
http://query.nytimes.com/gst/fullpage.html?res=9900E7D8143DF935A15754C0A9629C8B63
o Walmart leverages blogging mommies: http://instoresnow.walmart.com/Community.aspx
• Immersion marketing is essential for a successful product launch- you can’t just do one thing online. Customers will see your product/ company in different ways at different times, so might as well hit as many mediums as you can.
• Another upcoming convergence will be TV and the internet. Watch out for Hulu.com.
o http://www.nytimes.com/2009/02/16/technology/internet/16chip.html?scp=2&sq=tv&st=nyt
o http://www.businessinsider.com/cable-companies-ganging-up-on-hulu-2009-2
• Upcoming challenge is to figure out how to monitize conversational chater. How to quantify blog comments and blogger influence?
• Lastly, have you noticed that our government has a semi- decent website? http://www.whitehouse.gov It sure beats any DMV site I’ve ever been to.
