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The humble blog of Claire E. Nelson. Older blogs- the Chinablogs: chinablogsmaokelan.blogspot.com Beijing's Best Photoblog (courtesy of my cousin): photoblog.com/carolinece

This Blog is undergoing renovations

Please excuse the mess.

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2 July 09
I might as well give myself some credit, especially since no one else (except @ConversationAge’s 8,800 followers) will see it. So, I created a montage of the compliment: conversationage’s tweet giving me props, my actual tweet that deserved such props, and a little bio on conversationage to show that it’s not just some no one who’s passing on my genius level work.

Go and brush your shoulders off…

I might as well give myself some credit, especially since no one else (except @ConversationAge’s 8,800 followers) will see it. So, I created a montage of the compliment: conversationage’s tweet giving me props, my actual tweet that deserved such props, and a little bio on conversationage to show that it’s not just some no one who’s passing on my genius level work.

Go and brush your shoulders off…

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1 June 09
These are my tags from Delicious (http://delicious.com/maokelan18) shown in a word cloud. Can also be seen at: http://www.wordle.net/gallery/wrdl/903006/delicious.com-maokelan18

Almost as cool as my favorite twitter word cloud: http://cloud.li/#nuance

These are my tags from Delicious (http://delicious.com/maokelan18) shown in a word cloud. Can also be seen at: http://www.wordle.net/gallery/wrdl/903006/delicious.com-maokelan18

Almost as cool as my favorite twitter word cloud: http://cloud.li/#nuance

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17 April 09
Internet ads growing faster than any medium in history, courtesy of @chartoftheday.  Will this graph help prove to advertising exec’s that they need to shift their ad dollars spending to this thing called the “world wide web?”

Also, Chart of the Day pointed out that this revenue comparison seems to show that maybe online advertising is growing too quickly, without solid, stable and predictable profit- generating models, which reminds me of my finance class today where we discussed the cause of the internet bubble.  Are we spending too much on a medium that hasn’t proved the same ability to produce bottom line results as traditional media?

Internet ads growing faster than any medium in history, courtesy of @chartoftheday. Will this graph help prove to advertising exec’s that they need to shift their ad dollars spending to this thing called the “world wide web?”

Also, Chart of the Day pointed out that this revenue comparison seems to show that maybe online advertising is growing too quickly, without solid, stable and predictable profit- generating models, which reminds me of my finance class today where we discussed the cause of the internet bubble. Are we spending too much on a medium that hasn’t proved the same ability to produce bottom line results as traditional media?

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6 April 09

This video by http://bringtheloveback.com/
Can we use this to try to convince my dad to learn about how social media can help him get a job? Or my brother and sister, who are both in tech fields, who refuse to learn about twitter? How about the companies I interview with who are continuing along their traditional marketing path and not looking to see where the consumer is going?

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Posted: 1:27 PM
Micro-Billing, Byte by Byte, Suits the World of Cellphones

http://www.nytimes.com/2009/04/06/technology/06cell.html?_r=1&nl=tech&emc=techa1

“There’s been no expectation that anything would be free,” said David Chamberlain, an analyst with In-Stat, a market research firm. “The telcos have been very careful not to give stuff away.”

By contrast, he said, “a lot of people on the Internet are wondering — why did we let all this stuff go for free?”

So how did the internet reach the expectation that all content should be free? Is it because there are just a handful of phone company’s, making it easier to control what content must be paid for?

Micro-Billing, Byte by Byte, Suits the World of Cellphones

http://www.nytimes.com/2009/04/06/technology/06cell.html?_r=1&nl=tech&emc=techa1

“There’s been no expectation that anything would be free,” said David Chamberlain, an analyst with In-Stat, a market research firm. “The telcos have been very careful not to give stuff away.”

By contrast, he said, “a lot of people on the Internet are wondering — why did we let all this stuff go for free?”

So how did the internet reach the expectation that all content should be free? Is it because there are just a handful of phone company’s, making it easier to control what content must be paid for?

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5 March 09
My twitter is my house
— How will you use twitter? Is it important to you to have thousands of people following you?
While contemplating my recent loss of followers (assumedly because I didn’t follow them back because they were trying to sell me on their latest “making money from home” scheme), I stumbled on this blog entry by “rands” who reinforced that I was right in not following them. Your twitter is your house- you can choose who to follow, who not to follow. For me, I really only want to read what interesting people have to say, not here someone’s facebook- like updates (“home from school. Think I’ll nap before… WHY DO I CARE?). Instead of bitching and moaning about it, just unfollow them. And remember:
“This is My House: Think of your Twitter account as your house. This is my house. Your house is different. You’re trying to figure out how to use Twitter to monetize eyeballs. Good luck with all that. For me, Twitter remains a place for casual information.”
Read the entire entry: http://www.randsinrepose.com/archives/2009/02/09/a_twitter_decision.html
and be sure to follow him on twitter! @rands
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3 March 09
Skip, Scan, Stop, Save and/or Spread?

5 S’s of online media, from http://www.lifebeyondcode.com/2009/03/01/skip-scan-stop-save-andor-spread/
“The options in the title are for the question related to your content - be it on your blog, facebook, twitter or simply in an email that you sent yesterday.
“What will people do when they read your content?”
1. Skip [ and move on to the next one ]
2. Scan [ look for highlights or the key message and move on ]
3. Stop [ and think and probably thank you for triggering their thinking ]
4. Save [ and re-visit multiple times in the future ]
and/or
5. Spread [ touched by it so much that they voluntarily spread it for you ]”

Link courtesy of @guykawasaki.

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26 February 09
B. Hussein busts a move with Ellen.

http://www.legit.dk/pages/125.aspx

B. Hussein busts a move with Ellen.

http://www.legit.dk/pages/125.aspx

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25 February 09
Valuing blogs, as determined by 247wallst.com:
“To determine value, 24/7 Wall St. looked at unique visitor and pageviews information from several public sources including Alexa, Quantcast, Compete, and comScore. These services are often criticized for estimating website traffic too low and we have taken that into account to the extent possible. We also looked at audience measurements provided by the blogs themselves when it seemed credible. Our estimated CPMs for ads are based on the current display and text ad environment, the quality of ads at each blog, and the number of ads that it runs on the average pages. The CPM value assigned to each blog is based on all of the ads it runs on its typical pages. To determine margins, 24/7 looked at headcount when available, and estimated costs of operating and maintaining websites. More complex content platforms where assigned higher monthly costs. Current audience growth rates were taken into account.  A site which has traffic doubling year-over-year was given a higher multiple than one which is losing traffic.  Because not all blogs make money, multiples of revenue and operating income were used to assess value.”  From http://247wallst.com/2009/02/23/the-twenty-five-most-valuable-blogs/

Thanks to guykawasaki’s link http://truemors.nowpublic.com/?p=36923

Valuing blogs, as determined by 247wallst.com:
“To determine value, 24/7 Wall St. looked at unique visitor and pageviews information from several public sources including Alexa, Quantcast, Compete, and comScore. These services are often criticized for estimating website traffic too low and we have taken that into account to the extent possible. We also looked at audience measurements provided by the blogs themselves when it seemed credible. Our estimated CPMs for ads are based on the current display and text ad environment, the quality of ads at each blog, and the number of ads that it runs on the average pages. The CPM value assigned to each blog is based on all of the ads it runs on its typical pages. To determine margins, 24/7 looked at headcount when available, and estimated costs of operating and maintaining websites. More complex content platforms where assigned higher monthly costs. Current audience growth rates were taken into account. A site which has traffic doubling year-over-year was given a higher multiple than one which is losing traffic. Because not all blogs make money, multiples of revenue and operating income were used to assess value.” From http://247wallst.com/2009/02/23/the-twenty-five-most-valuable-blogs/

Thanks to guykawasaki’s link http://truemors.nowpublic.com/?p=36923

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24 February 09
Adage article on How Social Media Tools Can Complement What You Do
http://adage.com/smallagency/post?article_id=134804

Thanks to guykawasaki via twitter (http://twitter.com/guykawasaki) this article is a great brief explanation of how twitter can complement your business’s marketing strategy. It seems one of the major challenges social media marketers have is demonstrating the benefits of incorporating the use of social media to potential clients, especially when those clients are not using social media themselves.

I will attempt to do this on Friday in a presentation to the marketing department of a medical devices company, Hologic (http://www.hologic.com/ and http://thinprep.com/)

Adage article on How Social Media Tools Can Complement What You Do
http://adage.com/smallagency/post?article_id=134804

Thanks to guykawasaki via twitter (http://twitter.com/guykawasaki) this article is a great brief explanation of how twitter can complement your business’s marketing strategy. It seems one of the major challenges social media marketers have is demonstrating the benefits of incorporating the use of social media to potential clients, especially when those clients are not using social media themselves.

I will attempt to do this on Friday in a presentation to the marketing department of a medical devices company, Hologic (http://www.hologic.com/ and http://thinprep.com/)

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23 February 09
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21 February 09
Graphic from a social network analysis genius, Vladis Krebs. His blog: 
http://www.thenetworkthinker.com/
on twitter: http://twitter.com/valdiskrebs

Graphic from a social network analysis genius, Vladis Krebs. His blog:
http://www.thenetworkthinker.com/
on twitter: http://twitter.com/valdiskrebs

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Posted: 1:12 PM
Highlights from http://www.nytimes.com/2009/02/19/technology/personaltech/19pogue-email.html?_r=1&8cir&emc=cira1:

* Reader Adam Baer has an equally ingenious idea: “Why can’t each lost or stolen iPhone be its own Lo-jack locator? Once your iPhone goes missing, you could send it, from another phone, a particular code as a text message, and it would text you back with its location?” Adam even proposes that it could then play an alarm sound, such as “Ethel Merman or another sound of your choice.” But why stop there? It could also lock itself, send copies of recent e-mail messages and phone logs to you, or start playing a recording that says, “THIS IS A STOLEN IPHONE. CALL THE POLICE!”

This could actually encourage me to get an iphone. But it still doesn’t solve the potential problem of dropping it in the toilet.

Highlights from http://www.nytimes.com/2009/02/19/technology/personaltech/19pogue-email.html?_r=1&8cir&emc=cira1:

* Reader Adam Baer has an equally ingenious idea: “Why can’t each lost or stolen iPhone be its own Lo-jack locator? Once your iPhone goes missing, you could send it, from another phone, a particular code as a text message, and it would text you back with its location?” Adam even proposes that it could then play an alarm sound, such as “Ethel Merman or another sound of your choice.” But why stop there? It could also lock itself, send copies of recent e-mail messages and phone logs to you, or start playing a recording that says, “THIS IS A STOLEN IPHONE. CALL THE POLICE!”

This could actually encourage me to get an iphone. But it still doesn’t solve the potential problem of dropping it in the toilet.

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20 February 09

Web 3.0: convergence of Facebook and nytimes.com

Today we had a presentation by Julie Hall, VP of Consumer Services as Schneider and Associates, http://www.schneiderpr.com/index.html, (read their excellent blog on product launches http://launchpr.typepad.com/schneiderassociates/) who gave us some insight into online marketing campaigns. Without recreating her presentation, I’ll bullet the highlights:

• “Web 3.0” will be the convergence of all of our social networks. An early example of this was the cnn.com – facebook mashup during Barack’s inauguration. (see http://bits.blogs.nytimes.com/2009/01/20/inaugurating-social-tv/; my question was, when can I get those comments at the bottom of an nyt article to be only from people within my facebook/ linkedin networks?)

• Owning your own content is important as the web makes the transition to the convergence phase.

• Reaching out to existing bloggers is a cheap and effective way to push your marketing campaign. Don’t underestimate the power of bloggers!
o Blogs get recognition for the first time as an official member of the press during the 2004 election:
http://query.nytimes.com/gst/fullpage.html?res=9900E7D8143DF935A15754C0A9629C8B63
o Walmart leverages blogging mommies: http://instoresnow.walmart.com/Community.aspx

• Immersion marketing is essential for a successful product launch- you can’t just do one thing online. Customers will see your product/ company in different ways at different times, so might as well hit as many mediums as you can.

• Another upcoming convergence will be TV and the internet. Watch out for Hulu.com.
o http://www.nytimes.com/2009/02/16/technology/internet/16chip.html?scp=2&sq=tv&st=nyt
o http://www.businessinsider.com/cable-companies-ganging-up-on-hulu-2009-2

• Upcoming challenge is to figure out how to monitize conversational chater. How to quantify blog comments and blogger influence?

• Lastly, have you noticed that our government has a semi- decent website? http://www.whitehouse.gov It sure beats any DMV site I’ve ever been to.

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12 February 09
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Themed by Hunson. Originally by Josh