Shoes I would buy if I were in London.
Unknowing that it was earth day, I found myself disgusted by the amount of trash on the side of Parmenter Road at the Sudbury Reservoir. So I decided to pick up some trash. I only brought four bags with me and quickly filled them all up. Dunkin Donuts was probably the most frequently chucked out of car trash item. Perhaps they should start their own roadside trash pick up. Photos: before, after, and bags of trash.
I might as well give myself some credit, especially since no one else (except @ConversationAge’s 8,800 followers) will see it. So, I created a montage of the compliment: conversationage’s tweet giving me props, my actual tweet that deserved such props, and a little bio on conversationage to show that it’s not just some no one who’s passing on my genius level work.
Go and brush your shoulders off…
These are my tags from Delicious (http://delicious.com/maokelan18) shown in a word cloud. Can also be seen at: http://www.wordle.net/gallery/wrdl/903006/delicious.com-maokelan18
Almost as cool as my favorite twitter word cloud: http://cloud.li/#nuance
Internet ads growing faster than any medium in history, courtesy of @chartoftheday. Will this graph help prove to advertising exec’s that they need to shift their ad dollars spending to this thing called the “world wide web?”
Also, Chart of the Day pointed out that this revenue comparison seems to show that maybe online advertising is growing too quickly, without solid, stable and predictable profit- generating models, which reminds me of my finance class today where we discussed the cause of the internet bubble. Are we spending too much on a medium that hasn’t proved the same ability to produce bottom line results as traditional media?
This video by http://bringtheloveback.com/
Can we use this to try to convince my dad to learn about how social media can help him get a job? Or my brother and sister, who are both in tech fields, who refuse to learn about twitter? How about the companies I interview with who are continuing along their traditional marketing path and not looking to see where the consumer is going?
Micro-Billing, Byte by Byte, Suits the World of Cellphones
http://www.nytimes.com/2009/04/06/technology/06cell.html?_r=1&nl=tech&emc=techa1
“There’s been no expectation that anything would be free,” said David Chamberlain, an analyst with In-Stat, a market research firm. “The telcos have been very careful not to give stuff away.”
By contrast, he said, “a lot of people on the Internet are wondering — why did we let all this stuff go for free?”
So how did the internet reach the expectation that all content should be free? Is it because there are just a handful of phone company’s, making it easier to control what content must be paid for?
5 S’s of online media, from http://www.lifebeyondcode.com/2009/03/01/skip-scan-stop-save-andor-spread/
“The options in the title are for the question related to your content - be it on your blog, facebook, twitter or simply in an email that you sent yesterday.
“What will people do when they read your content?”
1. Skip [ and move on to the next one ]
2. Scan [ look for highlights or the key message and move on ]
3. Stop [ and think and probably thank you for triggering their thinking ]
4. Save [ and re-visit multiple times in the future ]
and/or
5. Spread [ touched by it so much that they voluntarily spread it for you ]”
Link courtesy of @guykawasaki.
Valuing blogs, as determined by 247wallst.com:
“To determine value, 24/7 Wall St. looked at unique visitor and pageviews information from several public sources including Alexa, Quantcast, Compete, and comScore. These services are often criticized for estimating website traffic too low and we have taken that into account to the extent possible. We also looked at audience measurements provided by the blogs themselves when it seemed credible. Our estimated CPMs for ads are based on the current display and text ad environment, the quality of ads at each blog, and the number of ads that it runs on the average pages. The CPM value assigned to each blog is based on all of the ads it runs on its typical pages. To determine margins, 24/7 looked at headcount when available, and estimated costs of operating and maintaining websites. More complex content platforms where assigned higher monthly costs. Current audience growth rates were taken into account. A site which has traffic doubling year-over-year was given a higher multiple than one which is losing traffic. Because not all blogs make money, multiples of revenue and operating income were used to assess value.” From http://247wallst.com/2009/02/23/the-twenty-five-most-valuable-blogs/
Thanks to guykawasaki’s link http://truemors.nowpublic.com/?p=36923
Adage article on How Social Media Tools Can Complement What You Do
http://adage.com/smallagency/post?article_id=134804
Thanks to guykawasaki via twitter (http://twitter.com/guykawasaki) this article is a great brief explanation of how twitter can complement your business’s marketing strategy. It seems one of the major challenges social media marketers have is demonstrating the benefits of incorporating the use of social media to potential clients, especially when those clients are not using social media themselves.
I will attempt to do this on Friday in a presentation to the marketing department of a medical devices company, Hologic (http://www.hologic.com/ and http://thinprep.com/)
Highlights that help me understand why this chain letter has become a fad:
“It’s a brainstorming exercise. It’s used to get people to think about ideas without the pressure of developing a thesis or an argument.”
“…the kind of information shared in “25 Random Things” fills a void not satisfied by the constant onslaught of uploaded photos and navel-gazing status updates.”
Graphic from a social network analysis genius, Vladis Krebs. His blog:
http://www.thenetworkthinker.com/
on twitter: http://twitter.com/valdiskrebs
Highlights from http://www.nytimes.com/2009/02/19/technology/personaltech/19pogue-email.html?_r=1&8cir&emc=cira1:
* Reader Adam Baer has an equally ingenious idea: “Why can’t each lost or stolen iPhone be its own Lo-jack locator? Once your iPhone goes missing, you could send it, from another phone, a particular code as a text message, and it would text you back with its location?” Adam even proposes that it could then play an alarm sound, such as “Ethel Merman or another sound of your choice.” But why stop there? It could also lock itself, send copies of recent e-mail messages and phone logs to you, or start playing a recording that says, “THIS IS A STOLEN IPHONE. CALL THE POLICE!”
This could actually encourage me to get an iphone. But it still doesn’t solve the potential problem of dropping it in the toilet.